You wouldn't think it would take a genius to come up with this invention, but it has! And that genius is Renault.
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Finally someone at Renault had just about enough of all his belongings flying around the car and came up with this:

Renault’s simple holder for gadgets and loose objects should be a standard feature on all cars! (Perhaps with the option of colour matching it to the interior)

You can store anything from iPods, mobile phones, I think you might even get away with sunglasses or anything else about the size of a pack of cigarettes. Renault calls it their “Grass Mat” dashboard trim.