The ad was put together from actual footage collected from CCTV cameras and footage sourced directly after road crashes in the state of South Australia and uses horror movie music and snippet filming to portray those who drive slightly over the speed limit as "creepers".
Launched by Road Safety Minister Carmel Zollo the $1 million dollar plus advertising campaign is hoped to save the lives of some 14 motorists annually who were killed in an accident where low level speeding was the primary cause.
"People do not understand the consequences of being involved in a crash and the extra impact of travelling just a little bit over the speed limit can have" Motor Accident Commission CEO Andrew Daniels.
The ad which even the SA Government admits is a little confronting is said to highlight the pain and suffering of crash victims by using the tag line "There are creepers among us".
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