Chevrolet has announced the signing of a five-year partnership agreement with Barclays English Premier League giant Manchester United, to become the club's official automotive partner.
The Times of India reports that although further details about the global partnership are still to be announced, GM will be keen to have Manchester United's estimated 659 million people strong fan base on board, particularly in Asian markets such as China where the club has 108 million fans.
"Manchester United has some of the most passionate supporters of any sporting club in the world," said General Motors global chief marketing officer Joel Ewanick.
The deal is hoped to benefit both groups with Manchester United commercial director Richard Arnold saying, "This is also the first time we have teamed up with a US automotive partner and with the growing popularity of the Club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country."
The partnership follows GM's recent decision to pull advertising investments on the online social media website Facebook.