Headlining the Kia stand at this year's Australian International Motor Show is a preview of the new and very stylish Kia Cerato sedan, due for release to the Australian market early in 2009.
New Kia Cerato will be the first Kia released in Australia to feature the 'new face of Kia', the H-grille design from the pen of Kia's global chief design officer, Peter Schreyer, who joined the company in 2006 from the Volkswagen Group.
Schreyer's corporate H-grille echoes his car design philosophy. According to Schreyer, design is the No.1 purchase influence but it is essential that new designs match both the Kia brand value and the vision of the Kia brand.
The new Cerato is the first mass production Kia that embodies Peter Schreyer's thinking, and introduces the new Kia 'face' that is sporty with an element of aggression.
Eye-catching integrity of design is just one factor in new car buyers' minds. Customers want quality, safety, reliability, value and low total cost of ownership. That's where the efficiencies of Kia's highly-developed production facilities are displayed in the all-new Cerato, building cars in a smarter way with more efficient use of materials.
New Cerato is the perfect choice for people seeking a modern, well-engineered and more efficient car to reduce their ownership costs without compromising quality, safety or reliability.
The new model will bridge the gap between small and medium cars with the space, performance, features and value that many Australian car buyers are seeking, without having to pay more for a medium-sized car with a larger and less economical engine.
Longer and wider than the current Cerato sedan and in fact more roomy than the first generation Toyota Camry sold in Australia, the new Kia Cerato has a longer wheelbase than its predecessor with a more spacious and comfortable interior room for five occupants and a bigger boot.
New Cerato will feature a new, efficient 2-litre engine with Continuously Variable Valve Timing (CVVT) for class-leading power and torque, delivering the pulling power and responsiveness of a 2.2-litre engine without the fuel consumption of a bigger engine.
Like all new Kia vehicles now sold in Australia, the new Cerato will be covered by Kia's 5-year/unlimited kilometre warranty for private buyers (5-year/130,000kms for fleet buyers).
The final specification and pricing for Australian vehicles is still to be determined but the new Kia Cerato is unquestionably an eye-catching design that will match the space and performance that Australian small car buyers want and an outstanding value-for-money price.