The unveiling in Australia will also have an additional 'first' element as the company undertakes a live webcast and a video podcast, allowing customers all around the world to see the Australian event at the Melbourne show.
The Audi Melbourne International Motor Show microsite (MIMS) will feature a timer counting down to the World Premiere (HOURS and MINUTES) set to 6:30pm. From 6:30pm onwards, the microsite will feature live streaming of the unveiling, and also gives the opportunity to 'send link to a friend'.
If you miss the whole thing, don't worry, edited footage will then be available for viewing on www.audi.com.au. The option will also exist to download this vision as a video podcast. Australia will be the first country in Audi's Asia Pacific region to implement this initiative, demonstrating benchmark online activity and raising awareness for the brand.
The streaming and podcast are available on www.audi.com.au/mims2007