GM Premium Brands Director Parveen Batish this morning released the Cadillac CTS sedan – and coupe concept – to the local market, some 70 years after the brand left our shores.
Dramatically designed, the CTS is an outstanding example of contemporary innovative American design.
A bold, sharp look the Cadillac, General Motors’ global flagship brand, debuted its distinctly American style of luxury performance in the dramatic shape of its new generation CTS sedan.
Named “2008 Car of the Year” by Motor Trend magazine in the United States, the CTS is a rear-wheel drive sedan powered by a 3.6-litre VVT direct injection V6 engine generating 227kW of power and 370Nm of torque.
Cadillac calls the CTS’s sharp-edged design language “Art and Science”. It believes that, combined with strong performance and equipment levels, the car will quickly win customers who desire luxury performance and are looking for a competitive alternative to traditional European brands.
“Cadillac is built on a strong history of innovation and has undergone a renaissance driven by a new generation of vehicles with dramatic design, a focus on driving performance and technical innovation,” said the Director of GM Premium Brands, Parveen Batish.
“The CTS triggered strong demand in the US from luxury consumers following its launch last year, with sales rising 60 per cent, and its introduction to the important Australian market will continue to move the brand forward.”