Renault-Nissan CEO Carlos Ghosn is immovable in his belief that electric vehicles will make up 10 per cent of his companies' global vehicle sales by 2020.
Ghosn is unwavering in believing that EV sales targets will be reached in all regions where they are available contrary to the lagging response from consumers worldwide.
"I still believe they will be 10 per cent of the market by 2020," Ghosn said, as reported by industry journal Automotive News.
"I have zero doubt that zero emission is here to stay."
Nissan is eight months out from launching large-scale production of the all-electric Nissan Leaf in the US in a bid to reduce the significant costs attached to having the vehicle produced only in Japan.
The Nissan Leaf is one of the world's first mainstream full-electric vehicles and to date is the most successful, with more than 27,000 sold so far.
"I still believe the Renault-Nissan Alliance will sell about 1.5 million cumulative electric vehicles by 2016," Ghosn told Automotive News.
"The higher fuel costs go up, the less we need incentives."
So far this year Nissan has sold 1733 Leafs in the US on the way to its 2012 target of 20,000 to 25,000 units.