SsangYong Motors Australasia has just announced the company will transfer all Australian distribution rights for SsangYong motor vehicles and parts to Sime Darby. SsangYong said in a statement that an official date is yet to be set, however it is expected before month's end.
Under the current system, SsangYong cars and parts are distributed by SsangYong Motors Australasia under the vision of its principals Russell Burling and Vince Barbagallo. With Russell Burling also in charge of SsangYong in New Zealand. Vince Barbagallo, is part of the Barbagallo group of dealers and the SsangYong dealer in Perth.
“We see Sime Darby as the best candidate in the market to take the SsangYong business to the next level and look forward to working with them,” said Russell Burling and Vince Barbagallo in a joint statement.
From Sime Darby Motors's point of view, taking on board SsangYong allows the company to significantly increase its presence in Australia. The company's Motor Division Executive Vice President Lawrence Lee said the Group had been looking to expand its motor operations in Australia and had decided to move into segments of the market in which it did not operate.
“In SsangYong we see a strong Pickup and SUV product offering that has significant opportunity for growth. Its established credentials for making solid products in these segments, and the extent to which it does so as its specialty, is something that we intend to capitalise on. Its availability of Pickup and SUV in 2WD or 4WD, with Diesel engines in both manual and automatic transmission is also something quite unique,” he said.
Sime Darby has a rich history dating back to the early 1900s, the company is now a majority Malaysian owned and registered business with diversified operations in over 20 countries.
Apart from motor vehicles, Sime Darby also deals in plantations, property, industrial equipment, energy and utilities, and healthcare.