Potential buyers and dreamers alike can now build their own virtual course and view the new model in all its digital glory.
All they have to do simply sketch out a path on screen which is then instantly rendered into a unique interactive film of a stunning computer-generated silver 911.
"The type and format of the information we provide is what an Internet-savvy user expects from a cutting-edge company like Porsche."
Along with a host of videos, animations and customisation features, the new site will be promoted extensively in all Porsche advertising material including television and print media.
This new endeavour underlines a growing trend among manufacturers who continue to invest heavily in online media innovation.
Porsche in particular has boosted its online advertising budget by 30 percent - and now represents exactly half its total advertising expenditure each year.
This follows shortly after AMG launched a revolutionary new feature on its website which allowed users to experience a 360 degree view of a live capture drag race.