Ferrari has experienced flourishing sales this July, despite a significant decline in the market sector – edging out its main competitor, Porsche in the sales stake.
Surprisingly for the Italian legend, these figures were calculated by VFACTS – meaning the prancing horse has achieved this success in Australian showrooms rather than overseas markets.
In a period which saw sales in the ultra-performance market – usually dominated by the German outfit – drop by 39 percent, Ferrari boasted an amazing 37 percent sales increase.
“The Porsche 911 is the traditional sales benchmark in this category, something it achieves with a wide range of models and versions covering a broad spectrum of the market,” says Kevin Wall, General Manager of the Australian Ferrari importer, European Automotive Imports.
This achievement is underlined by the fact that Ferrari competes with a far more focussed range of models at the top of the price spectrum, and must contend with increasing demand and Ferrari’s ability to supply.
Between them, Ferrari and Maserati took more than 35 per cent share of the top market sector, showing that Australian car buyers are being increasingly enamoured with the style, exclusivity and performance of the leading Italian car marques.