Details of the car are scarce at this stage, with Lotus deciding to tease us with a cryptic press release rather than reveal any concrete details.
In the release, titled ‘Maximum exposure’, Lotus says it will take its “less is more” philosophy one step further in Geneva with “something breezy, something loud” and something that will “blow the roof off” the show.
The three thumbnail images attached to the release – a bald head with a cap sunburn, a bikini top and a bottle of sunscreen – reinforce the sunny theme, while another image of a hardtop Lotus Evora makes us think the car at Geneva is probably going to be an open top version of the brand’s flagship model.
Lotus will lift the lid on the new model in Geneva on March 6.
Meanwhile, the boss of Lotus says his company has been instructed to “keep going as we are” by Proton’s new owner DRB Hicom as the takeover process continues.
Two years into the brand’s five-year plan, Lotus CEO Danny Bahar told Autocar the company’s new gearbox is on the dyno and the high-performance V8 engine is progressing on schedule, with Esprit prototypes set to commence testing in May.
“We’ve spent so much money already that it would be silly to write it off,” Bahar said.