Holden’s seven millionth vehicle has rolled off the production line today, creating a record manufacturing milestone in Australian automotive history.
Since the first mass production Holden – the 48-215 – drove out of Fishermans Bend in 1948, the iconic marquee has become arguably the country’s most cherished brand.
The milestone car was a 60th Anniversary Commodore sedan, conveniently specified with dual fuel LPG fitment – a nice touch by the marketing department.
Public figures including the Premier of South Australia, the Hon. Mike Rann MP; Federal Minister for Innovation, Industry, Science and Research, Senator the Hon. Kim Carr; and GM Holden’s Executive Director for Manufacturing, Rod Keane were in attendance to celebrate the event.
“This is a proud day for every one of GM Holden’s 6500 employees in Australia. It says so much about us as one of this country’s largest manufacturing operations and most trusted brands,” Mr Keane said
In total, the GM Holden plant at Elizabeth manufactures 43 models off six variants, including left and right hand drive.
Almost half of the total vehicles produced are destined for the export market – sold as brands such as Vauxhall, Chevrolet and Pontiac.
Since the first exports began in 1954, more than 800,000 vehicles have been delivered to customers around the world.
GM Holden Vehicle Production Milestones
First Holden (48-215) launched November 1948 (Fishermans Bend, Vic)
One millionth (EJ) October 1962 (Dandenong, Vic)
Two millionth (HK) March 1969 (Dandenong, Vic)
Three millionth (HQ) June 1974 (Pagewood, NSW)
Four millionth (VC Commodore) June 1981 (Dandenong, Vic)
Five millionth (VN Calais) August 1990 (Elizabeth, SA)
Six millionth (VX Commodore SS) June 2001 (Elizabeth, SA)
Seven millionth (VE Commodore) August 2008 (Elizabeth, SA)