It marks the first time the brand has appeared in the mega media event, and will air on February 5. Honda appears to be pulling out all stops, as the cost of a single 60-second spot in the Super Bowl 2012 is $7 million, and then you need add Seinfeld’s fee on top of that.
In the commercial, Jerry tries everything to bribe the guy who has the rights to the first 2015 Acura NSX, including the offer of his Cigarette racing boat, but the guy won’t budge. The man finally accepts an offer of full access to Senfeld’s zip line through Manhattan, but is gazumped by fellow comedian and car fanatic Jay Leno at the last minute when he arrives in a jet-pack flying squirrel suit and wins the rights to the NSX.
Both Seinfeld and Leno are avid car collectors. Click here to view more car-themed 2012 Super Bowl commercials.