Ford Australia stopped selling the Ford Mondeo in 2000 as sales were not reaching expectations. In Europe, the Mondeo is one of the best selling cars on the road. A total of over four million Mondeo models have been built at the Genk plant (UK) since launch in 1993 with more than 1.5 million of those being sold in the UK.
Admit it, it looks good! Yes its a ford, but it still looks good!
“The exciting new Mondeo is very important to us”, said Roelant de Waard, Ford of Britain’s Chairman and Managing Director. “It’s probably the most elegant car we’ve ever launched, and it’s certainly the most technologically-advanced. Like the S-MAX, Car of the Year 2007, the new Mondeo will attract many new customers to our showrooms as well as delighting our loyal UK customer base,” he said.
The Mondeo drivers in the UK seems to carry the same stigma of camry drivers in Australia, that sort of Fridge on Wheels mentality. However, much like the new revised Camry, the new Mondeo is striking and is a new expression of Ford’s ‘kinetic design‘.
Standard equipment across the range includes
Three distinct bodystyles are on offer
For each body style, four distinct series are available:
Advanced new driver-focused technologies are available, and include keyless entry and keyless start with “Ford Power” start button, new Ford “Convers+” Human Machine Interface (HMI) instrument display, Adaptive Cruise Control with Forward Alert, Interactive Vehicle Dynamics Control with Hill Launch Assist, and Tyre Pressure Monitoring System.
Don’t hold too much hope for the new Mondeo to make it to Australia – Ford are in some serious trouble as it is overseas with loses costing in the billions, but you never know!