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by Tim Beissmann

BMW has confirmed a limited production run of 50 BMW M3 Coupe Pure Edition II models exclusively for Australia.

BMW Australia says it experienced “overwhelming demand” for the first M3 Pure Edition models. All 100 sold out “in record time”, boosting M3 sales in Australia by almost 10 per cent last year.

The Pure Edition II is largely the same as the original model, sporting exclusive highlights like high-gloss black 19-inch M alloy wheels and bonnet air intake, and dark chrome kidney grille, side gills and exhaust tips.

Differentiating the Edition II is a selection of new exterior colours. Fire Orange (first seen on the M3 GTS), Dakar Yellow II, Laguna Seca, Sepang Bronze and Imola Red join the colour palette, with some of those worth up to $10,000 alone.

A handbrake lever with ‘M Power’ stitching and doorsill finishers with chequered flag inlay complete the Pure Edition II enhancements.

The 50 BMW M3 Pure Edition II vehicles will be available to order from March to July, with a starting price of $145,000 before on-road costs for the six-speed manual version.

The M3 Coupe is powered by a 309kW/400Nm 4.0-litre V8 engine, which propels the car from 0-100km/h in 4.8 seconds.

BMW Australia managing director Phil Horton said the M3 Pure Edition II was just one of a number of M-badged models heading to our shores this year.

“2012 is set to be a huge year for BMW M with the release of a new M5 followed by the M6 later in the year, as well as the introduction of the M performance vehicle range,” said Mr Horton.