Ferrari Display in Melbourne

If you are a car lover, it would be an easy assumption that you are also a Ferrari lover. For most of us these sueprcars live only on plastic laminated posters on our walls or as backgrounds on our PC monitors, but from the 1st of March, Ferrari is celebrating its 60th anniversary with a unique car display in Melbourne that includes the first Ferrari to arrive in Australia.
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You should expected to see the Ferrari F40 and the Ferrari 288 GTO (pictured), along with the latest model, the Ferrari 599 GTB Fiorano. The even opens on the 1st March 2007 at Melbourne’s Crown Entertainment Complex, the unique Ferrari display is part of a global celebration for Ferrari’s 60th Anniversary and Ferrari have ensured that the exhibition is much more than just a car display.

When Ferrari's started life 60 years ago, the idea was pretty simply, put a big engine in a light car and see how fast it goes, sure there was a lot of work to give better handling and good aerodynamics, but the basic idea was simple (much like today's american cars - maybe in 60 years time they will be where Ferrari is today).

These days however, Ferraris come with all the latest technological feats, so it would make sense to have the central theme of the display the technological innovations pioneered by Ferrari in the 60 years of its existence.

Ferrari 599 GTB Fiorano

For the occasion, Ferrari will display six of the most high profile cars each displayed on individual podiums supported off the water tablets as if floating, within the Atrium area including 288 GTO, 599 GTB, F40, 246 Dino, 250 GT and 212 Inter.

The Ferrari 60th Anniversary Display is set to become one of the most dynamic events held in Crown’s Atrium area and will be the first chance people will have to see these unique cars on display within such an impressive and dynamic backdrop.

“We are very proud today to announce our partnership with Ferrari, The display combined with the Atrium area is a mix of style, quality and speed, all attributes which have always characterized the Ferrari name and its products. Joining forces with a market leading brand such as Ferrari was a natural move, because both our companies share a passion for excitement, always accompanied by elegance and design.” says Richard Longhurst, Chief Operating Officer of Gaming at Crown.

So what will you actually see?

  • Ferrari 212 Inter (1951): Not only is this a significant model for Ferrari this is the actual car that was the very first Ferrari to arrive in Australia. Launched just three years after Ferrari built its first road car, the 212 Inter, a sober and elegant sports car, proved for the first time that Ferrari could produce beautiful road cars as well as track winners and super sports cars. This particular 1952 Ferrari 212 Inter, has a full alloy body by Vignale. It was originally painted a soft yellow, with a pigskin interior much the same as the interior colour it has today. There were a total of 80 Ferrari 212 Inters built between 1951 and 1953.
  • Ferrari 250 GT Cabriolet (1959): This classic car saw a return to open top Ferraris when it was launched and its clean lines also saw a new level of ease of driving, something that did not blunt its 250 kmh top speed.
  • Ferrari Dino 246 (1967): Today’s Ferrari F430 can trace its roots, in its mechanical layout, styling and ethos, back to the compact mid-engined coupé that debuted in 1967 and brought mid-engined road manners to the road.
  • Ferrari 288 GTO (1984): There are two names that are the stuff of legend at Ferrari – Testarossa and GTO. The 288 GTO, even for a Ferrari, is breathtaking in its styling, boasts shattering performance and with just 288 built, one of the most coveted Ferraris of all time.
  • Ferrari F40 (1987): Even by Ferrari standards, the F40 built to mark the company’s 40th anniversary was a benchmark car and was the last super car devoid of electronics, making its performance – 0-100 kmh in 4.1 seconds and 324 kmh flat out – raw and demanding, as well as blindingly quick even 20 years later.
  • Ferrari 599 GTB Fiorano (2006): The culmination of 60 years of automotive excellence on and off race track, the 599 GTB Fiorano draws together technology from Formula 1 and from Ferrari’s road car expertise to produce a car that is actually quicker than an F40, but which is also luxuriously well equipped and, depending on conditions and driver requirements, docile and easy to drive or shatteringly quick.

When is it: Thursday March 1 to Monday March 19, 2007

Where: The Atrium - Crown Entertainment Complex, 8 Whiteman Street, Southbank, Melbourne