If you are a car lover, it would be an easy assumption that you are also a Ferrari lover. For most of us these sueprcars live only on plastic laminated posters on our walls or as backgrounds on our PC monitors, but from the 1st of March, Ferrari is celebrating its 60th anniversary with a unique car display in Melbourne that includes the first Ferrari to arrive in Australia.
You should expected to see the Ferrari F40 and the Ferrari 288 GTO (pictured), along with the latest model, the Ferrari 599 GTB Fiorano. The even opens on the 1st March 2007 at Melbourne’s Crown Entertainment Complex, the unique Ferrari display is part of a global celebration for Ferrari’s 60th Anniversary and Ferrari have ensured that the exhibition is much more than just a car display.
When Ferrari’s started life 60 years ago, the idea was pretty simply, put a big engine in a light car and see how fast it goes, sure there was a lot of work to give better handling and good aerodynamics, but the basic idea was simple (much like today’s american cars – maybe in 60 years time they will be where Ferrari is today).
These days however, Ferraris come with all the latest technological feats, so it would make sense to have the central theme of the display the technological innovations pioneered by Ferrari in the 60 years of its existence.
For the occasion, Ferrari will display six of the most high profile cars each displayed on individual podiums supported off the water tablets as if floating, within the Atrium area including 288 GTO, 599 GTB, F40, 246 Dino, 250 GT and 212 Inter.
The Ferrari 60th Anniversary Display is set to become one of the most dynamic events held in Crown’s Atrium area and will be the first chance people will have to see these unique cars on display within such an impressive and dynamic backdrop.
“We are very proud today to announce our partnership with Ferrari, The display combined with the Atrium area is a mix of style, quality and speed, all attributes which have always characterized the Ferrari name and its products. Joining forces with a market leading brand such as Ferrari was a natural move, because both our companies share a passion for excitement, always accompanied by elegance and design.” says Richard Longhurst, Chief Operating Officer of Gaming at Crown.
So what will you actually see?
When is it: Thursday March 1 to Monday March 19, 2007
Where: The Atrium – Crown Entertainment Complex, 8 Whiteman Street, Southbank, Melbourne