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Chevrolet Tru 140S concept previews Cruze coupe

The Chevrolet Tru 140S concept has been unveiled at the 2012 Detroit motor show.
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The sleek coupe is based on the Cruze small car platform and Chevrolet says it has been designed to appeal to the next generation of new-car buyers.

Powering the Tru 140S is a more advanced version of the 1.4-litre turbocharged petrol engine (known as the 1.4 iTi in Australia’s Holden Cruze). The engine gets more power (110kW/200Nm – up 10kW) and incorporates start-stop technology for improved efficiency. Chevrolet says the powerplant can be teamed with either a six-speed manual or six-speed automatic transmission.

At 4507mm long, 1878mm wide, 1360mm high, and with a 2743mm wheelbase, the Tru 140S concept is 11mm longer, 81mm wider and 117mm lower than the standard Holden Cruze hatch, and rides on a wheelbase that has been stretched by 58mm.

Chevrolet says the Tru 140S concept’s designers were inspired by the ideas and values of the younger generation when developing the car.

Listening to the opinions of young drivers, Chevrolet concluded the Tru 140S needed to have the functionality of a four-seat sedan with the looks and performance of a coupe; exceed the fuel economy standards set by today’s small cars; include interior connectivity, WiFi, smartphone integration and head-up display; and be priced in the low-$20,000s.

Chevrolet says the concept achieves all of this, although the show car’s interior is incomplete at the moment, as the designers say they want the flexibility to continue developing its driver and passenger interface features.

On the outside, the Tru 140S sports a dramatic wedge shape, with flowing European lines juxtaposed by Chevrolet’s traditional hard edges. It’s finished in matte white paint and sports 21-inch alloy wheels.

There are currently no plans for a production version of the Tru 140S concept, but General Motors is investigating the potential of a sportier coupe model based on its global small car architecture.

Nicholas David, Senior Concept Designer at General Motors and the man behind the Tru 140S, told CarAdvice that over 9,000 people were interviewed for feedback to get a better understanding of what today's youth are after in a sports car. The design was done with the aid of MTV Scratch.