Hyundai called the exercise its official SEMA measuring session, allowing aftermarket companies to gain a head start on performance boosting bolt-on’s before its official debut.
The companies ranged from seat cover maker Wet Okole Hawaii to forced induction specialists HKS and Garrett-Honeywell.
Despite the naturally aspirated V6 on offer in the range, reportedly the tuners were more interested in the 2.0-litre turbocharged unit which is closely related to the engine used in the latest iteration of the Mitsubishi Lancer Evolution X.
Already, one firm has announced plans to develop a supercharger unit for the 231kW V6 engine with obvious exhaust and intercooler enhancements for the four-cylinder model.
Hyundai has also said a track version of the Genesis Coupe will also be offered including upgraded suspension, front strut tower brace, low-profile Bridgestone Potenza RE050A rubber and a Brembo brake package all round including four-pot callipers up front.