Jaguar has also set up a Twitter account for the car, which we believe they will use to drip feed information to the public.
The pictures show an elegant looking vehicle with the same front end as the XF, but camouflaged from the B panel rearward. We tip that the production vehicle won't come with 3D tail-lights, though.
Under the bonnet, Jaguar is expected to fit the Sportbrake with the same engine options available in the XF sedan, which could also mean an XF-R Sportbrake, which would surely make it one of the most visually appealing station wagons in the world.
Jaguar's entry level vehicle campaign is targeted at customers that would otherwise traditionally be purchasing vehicles from its German competition, Audi, BMW and Mercedes-Benz.
The big question is, will the car make it to Australia? We posed the question to Jaguar Australia Brand Manager, Kevin Goult and he said, "XF Sportbrake is under review for the Australian Market, we're looking at the business case at present and establishing a pricing structure.
"We should see it here though, possibly November 2012 as it's part of the '13 model year programmes."