Volkswagen is edging ever closer to its goal of becoming the world's largest vehicle manufacturer by 2018. Recent spikes in sales from the company's various brands have shown the goal could be reached a lot earlier than hoped.
So far this year Skoda has contributed to a total of 741,800 sales, a figure that is up 16.2 per cent compared with the same period last year. The spike was partly due to record growth rates in Russia, India and China, as well as increasing popularity in Norway and other regions such as Australia. Skoda Australia's October sales more than doubled, rising by 133.9 per cent (400 vs 177).
Jurgen Stackmann, member of the board of directors for sales and marketing, recently said,
"Despite differences in growth rates across the regions, Skoda heads steadfast toward its 2011 targets. After 10 months, we are already close to matching our 2010 sales total, and this year, for the first time in our history, we will sell more than 800,000 vehicles.“Moreover, in the last two months of the year we are going to accelerate even more: with the Rapid in India and the Citigo in the Czech Republic, the first representatives of our model offensive are going to the start line in the upcoming weeks. The new models will add to our final finish this year and give us the required drive for a good start in 2012.”
The brand's most popular model was the Octavia, with 33,600 units - up 10.6 per cent, then the Fabia, with 23,000 sales - up 12.6 per cent, then the Superb, with 9900 sales - up 10.1 per cent, and the Yeti, with 6300 sales - up 32.1 per cent.
The new upcoming Skoda Citigo, based on the Volkswagen Up!, is set to be one of the brand's most popular models in Europe leading into 2012. It will hit various European markets in the coming months.