BMW is currently the world's largest luxury car manufacturer, just ahead of Audi. In the first nine months of this year, BMW alone (not BMW Group) sold 1.02 million vehicles, whereas Audi sold 973,200, followed by Mercedes-Benz with 919,288. Sales for October contributed to another 115,136 units.
The spike in BMW sales has been partly thanks to increased popularity in China, where it sold 18,346 vehicles, up 33.5 per cent compared with last year's figures. BMW expects the sudden increase in popularity to ease in the coming years.
With help from further emerging market demands and new models such as the BMW 1 Series, BMW is likely to surpass its 2011 target of 1.6 million BMW Group sales (including MINI and Rolls-Royce vehicles), as it now sits at 1,371,863 so far this year.
Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing, recently spoke about the sales and projections, saying,
"The BMW Group is well on its way to reaching its target of more than 1.6 million units and achieving an all-time high for sales in 2011."The new BMW 1 Series has had a successful start and we have had an excellent customer response to the new BMW 3 Series sedan, which will be launched worldwide on 11th February 2012. We are very confident that this new model will continue the success story of the BMW 3 Series."