The Volkswagen Golf had its most successful month in history in Australia in October.
Volkswagen Australia delivered 3337 Golfs, eclipsing the model’s previous record of 3275 units set four months earlier in June. The result pushed the Golf to its highest monthly ranking on record, putting the compact Volkswagen third behind only the Toyota Corolla (3593) and HiLux (3480).
Not only did it leapfrog some of the most popular cars in the small car class, including the Mazda3 (3185), Holden Cruze (2805) and Hyundai i30 (2798), the result also put the Golf clear of Australia’s traditional sales heroes, the Holden Commodore (3018), Toyota Camry (2725) and Ford Falcon (1591).
The massive month puts the Golf 724 units ahead of the Falcon for total 2011 sales and just 53 vehicles off the pace of the Toyota Camry.
Total vehicle sales by model 2011:
- Holden Commodore – 34,995
- Mazda3 – 34,624
- Toyota HiLux – 31,169
- Toyota Corolla – 28,737
- Holden Cruze – 28,608
- Hyundai i30 – 24,853
- Nissan Navara – 18476
- Toyota Camry – 16,659
- Volkswagen Golf – 16,606
- Ford Falcon – 15,882
Volkswagen Australia’s Karl Gehling said the record October was the result of a driveaway sales campaign, similar to the one conducted in June. He said the campaign was “more successful than we expected”, with the 90TSI, 118TSI and 103TDI models proving the most popular.
Volkswagen Golf sales in 2011:
January – 997
February – 1215
March – 945
April – 1239
May – 1864
June – 3275
July – 988
August – 1082
September – 1664
October – 3337
As was the case in July, Volkswagen Australia expects Golf sales to drop off for the rest of the year in the wake of the sale. Most of Volkswagen Australia’s Golf stock had been exhausted for the year and no more driveaway offers are planned.
Mr Gehling said he could not disclose information about when customers could expect another similar driveaway campaign.
He said Volkswagen Australia did not explicitly set goals to beat the local large cars, and said it was not a factor in the brand’s planning.
Asked whether he expected the Golf to feature consistently in the top 10 in 2012, Mr Gehling said it would largely depend on the performance of the car’s competitors.
Golf sales have increased 27.9 per cent year-to-date, up 3625 units from the first 10 months of 2010 (16,606 vs 12,981). The 2012 model year Golf was launched in September, with subtle equipment changes relating to the vehicle's infotainment and Bluetooth connectivity.
Are you surprised about the rise of the Volkswagen Golf in Australia in 2011? Let us know in the comments section below.