The safety enhancements announced today equip even the very base model Mazda2 Neo with the highest safety standards available. This means six airbags, the all important Dynamic Stability Control (Mazda's version of ESC) as well as Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Emergency Brake Assist (EBA).
Mazda Australia has so far sold over 13,000 Mazda2s this year alone (13.6% marketshare in the light car segment) so the additional safety enhancements plus standard cruise control for Neo and Maxx variants is sure to help maintain momentum.
The move may indeed be a preliminary strike against its biggest challengers: the soon to be released Toyota Yaris and the recently updated Ford Fiesta. In September the outgoing Yaris outsold the Mazda2 whilst Fiesta sales were only 31 units behind. It will be interesting to see if Yaris can finish the year on top of the light car segment.
The only noticeable feature still lacking from the popular Mazda2 remains the lack of bluetooth telephone connectivity or audio streaming.
Read: Mazda 2 Review.