Fourteen female motoring journalists from around the world – including Australia’s Liz Swanton – could not split the 5 Series and the DS3 for the Supreme Winner title after marking them against 10 unique criteria.
The Women’s World Car of the Year places less emphasis on sprint times and torque, and instead focuses on the factors that appeal more strongly to women.
Among the marking categories are child-friendliness, safety, sex appeal, value for money, aesthetics, colour, ease of driving, storage space and environmental footprint.
The Citroen DS3 won the category for the Women’s World Economy Car of the Year ahead of the MINI One Diesel, while the BMW 5 Series beat the Jaguar XJ in the Women’s World Luxury Car of the Year segment.
In the other categories, the Volvo S60 took the Women’s World Family Car of the Year title ahead of the Kia Sportage, the Aston Martin Rapide earned the Women’s World Sports Car of the Year award over the Audi TT, and the Women’s World Green Car of the Year went to the Audi A1, ahead of the Honda CR-Z.
WWCOTY chief judge, New Zealand’s Sanfy Myhre, said two more judges would be added to the panel for the 2012, including another Australian journalist, as the awards grew in stature.
“These awards are unique worldwide and are gaining recognition,” Ms Myhre said. “We began with eight original judges in 2009 and have now doubled that, which reflects the importance of a woman's viewpoint to the motor industry.”