With the new 2012 Porsche 911 making its international debut last week at the 2011 Frankfurt Motor Show, Porsche already sees the new model as being twice as successful in terms of sales compared with the existing 911. The new Porsche is also predicted to be the most successful Porsche 911 in the sports car’s 48-year history.
According to an Automotive News Europe report, an inside source close to Porsche has revealed the company plans to sell around 40,000 units per year of the new 911 during its upcoming life cycle. This will double the current sales rate of around 20,000 units per year.
Official confirmation on the sales target is yet to be made, but the company is confident about the new model and its impact on the market. Sales and marketing chief for Porsche, Bernhard Maier, recently said in the report,
“We are confident that the 911 will continue to take a strong position in the Porsche sales mix. The vehicle is the icon of the brand.”
Maier also spoke about Porsche’s overall sales and how the company predicts things will go this year. He said,
“Our 2011 sales are projected to exceed 100,000 units. They were just over 71,000 from January to July. Those are very good results.”
Porsche CEO Matthias Mueller, on the other hand, has previously predicted sales of 30,000 units per year on average for the new 911, saying that it would be the “most successful 911 of all time”.
We’ll have to wait and see to know for sure and keep you updated along the way.
Orders of the new model have already commenced, with customer deliveries in Europe set to take place in December this year, while other markets such as Australia, China and the US are set to begin receiving their orders in March 2012.