Ford Australia has been forced to apologise to potential customers of the upcoming Ford Ranger following a mix-up that underestimated the price of the all-new model by around $7000.
Ford received a number of complaints last week after it revealed the official pricing of its new Ford Ranger line-up.
A Ranger 4x4 XLT Double Cab Pickup 3.2-litre manual was displayed at the 2011 Australian International Motor Show in Melbourne in July with a driveaway price of “around $50,000”.
Last week, however, Ford Australia announced the actual price of this model to be $53,390 before on-road costs, which translates to a driveaway price closer to $57,000.
Ford Australia spokesman Peter Fadeyev confirmed the mix-up was the result of a “simple clerical error”, and said the incorrect price was removed immediately by Ford when it became aware of its mistake, apparently around the end of the first weekend of the show.
Ford Australia posted an apology on the official Facebook page for the Ford Ranger, explaining the mix-up:
“We've received a lot of feedback in response to Monday's announcement about Australian pricing and specifications for the all-new Ford Ranger.“The all-new Ranger XLT Double Cab that was shown at this year's Australian International Motor Show wore, albeit briefly, an incorrect driveaway price. It's clear this has caused some disappointment for some and for this we apologise.”
CarAdvice will go behind the wheel of the all-new Ford Ranger next week (check for our full drive review next Wednesday) before the Australian-designed ute hits national showrooms in October.
Follow this link for the full pricing and specification details of the new Ford Ranger.