Famous automotive designer Gordon Murray has signed on to the Lotus Advisory Council to oversee the current and future direction of the resurgent British sports car brand.
Murray is famous for his design and development of Brabham and McLaren Formula One race cars between 1969 and 2006, as well as the McLaren F1 road car and more recently the T.25 and T.27 electric concepts.
Murray joins the Advisory Council alongside Bob Lutz, the former vice chairman of General Motors, as well as Tom Purves, Prof Burkhard Goschel and Frank Tuch.
The Council will give Lotus advice and guidance on strategic issues including product strategy, technology, quality, marketing and distribution.
Group Lotus CEO, Dany Bahar, said the Norfolk-based team was excited to work under the guidance of an automotive icon like Murray.
“Gordon has never been afraid to trail blaze, take risks and do things differently, these are attribute that we are very familiar with and very proud of at Lotus,” Mr Bahar said.
“With his incredible and unique motorsport and design experience he will complement the existing council line up perfectly.”
Upon his appointment, Murray said he had been an admirer of the Lotus brand for decades.
“I have great respect for the legacy that Colin Chapman created and I think what Dany and the team are doing is a really good thing for the brand,” Murray said.
“He’s taking the strength from Chapman’s principals and taking the business to the next level whilst still keeping the general ethos – not an easy task.”