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by Tim Beissmann

A clever but graphic television commercial for the all-new Hyundai Veloster has been banned in the Netherlands.

Warning: the video contains graphic content that may offend some people.

The advertisement promotes the Hyundai Veloster’s unique passenger door setup – in perhaps the most morbid fashion possible.

The ad contends that, in a standard car (like the new Ford Focus used), the rear doors open out onto the traffic side of the road, potentially placing passengers in the path of passing traffic – and into the spindly grasp of the Grim Reaper.

The Veloster, however, only has a rear door on the kerb side of the vehicle, meaning anyone exiting from the rear will be stepping on the footpath rather than into the path of a big, thundering SUV.

The ad makes a poignant point, but apparently it was a little too graphic for the Dutch censors.

Unlike the similarly designed 2+1 MINI Clubman, Hyundai has engineered the Veloster so that the rear door is always on the kerb side (the opposite side to the driver). In the MINI, the second ‘club door’ is always positioned on the right-hand side of the car, which means in Australia and other right-hand drive markets it opens out towards the traffic when parked on the roadside.

The Hyundai Veloster will go on sale in Australia in the fourth quarter of this year – with the second passenger door on the left-hand side. Full pricing and specification details will be revealed closer to the vehicle’s local launch.

Read CarAdvice’s review of the Hyundai Veloster.