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by Brett Davis

An all-new British car company called Eterniti Motors will launch at the 2011 Frankfurt Motor Show in Germany next month, showcasing a new SUV concept called the Eterniti Hemera.

The new SUV will be the company’s first model and will sit at the top end of the ultra-luxury SUV market. The company will offer “bespoke high-level luxury vehicles with high quality, hand-crafted interiors”, taking on the likes of the Porsche Cayenne and the upcoming new Bentley SUV, according to Eterniti.

The brand is planning to produce around 100 vehicles per year and says it will offer a new segment to the market, saying, “we will be first in the segment, a new market niche”. More details on the company and who is involved will be announced at the Frankfurt Motor Show.

It’s unknown what vehicles, if any, Eterniti will base its models on, only that it will use “elements of other vehicles”, according to a recent Autocar report. The company is remaining just as tight-lipped on engines and drivetrain specifications as well, only saying that the vehicles will offer high levels of performance.

Eterniti Motors has also announced it is looking to produce a unique, Eterniti-made supercar later down the track. We look forward to seeing what the London-based company has in store for the 2011 Frankfurt Motor Show next month. We’ll keep you updated.

In the meantime, feel free to tell us what you think of the SUV teaser concept sketch above. Is it a winner?