The study, conducted by Footprints Market Research for Budget Direct, surveyed 622 women from Melbourne, Sydney and Brisbane.
It found three in five women believed safety was the most important feature when purchasing a car. A further 20 per cent said safety was the next most important consideration.
Shattering the stereotypes, just one per cent of women said the colour was the most important feature, while 13 per cent said style was the paramount consideration.
Other factors included low kilometres (17 per cent), environmentally friendly (five per cent), power (two per cent) and other (one per cent).
Perhaps unsurprisingly, the importance of safety features in cars increased with the age of the women surveyed, while style was more important for women in the 35-44 age bracket than at any other age.
Purchasing a car packed with safety features was more important to Melbourne women than Brisbane women (65 per cent vs 55 per cent), while the opposite was the case for low kilometres (12 per cent in Melbourne vs 22 per cent in Brisbane).
Younger women are more likely to drive hatchbacks and four-wheel drives, while sedans are more popular with older women.
An overwhelming 90 per cent of women said their next car would be either brand new (52 per cent) or less than three years old (38 per cent).
Less than four in five said they would actually go to a dealership when looking for a new car, and about half said they would shop around on the internet for their new set of wheels.
Interestingly, women aged between 25 and 34 said they were more likely to look at cars online (76 per cent) than physically visit a car yard (64 per cent).