Surely its no Scirocco GT24, but the Korean manufacture is keen to try its hand around the world-famous circuit - in a diesel no less.
Presumably following Audi's success at the 24 Hours of Le Mans, the Pro_Cee'd will be flaunting the slow and steady philosophy with a diesel unit to conquer the 1,900km race.
It will be using a 2.0-litre diesel engine producing 103kW at 4000rpm and 305Nm from 1800 to 2500rpm - completely unmodified from what you would find in the production Pro_Cee'd.
The car is essentially identical to a road-going model with the exception of safety features required for race participation.
The entry is a collaboration between Kia and tire manufacturer Continental who will run the entire race on ContiSportContact 3 street tires.
The drive will be shared by Dr Alberto Bergamaschi who already has 360 races under his belt; Gianni Bellani – an experienced long distance race expert; and two experienced touring car drivers, Paolo Cecchellero and Edo Varini.