It is certainly interesting then to see how the new Nissan GT-R - sporting only an Australian-developed Haltech ECU - performs against a highly tuned version of its local rival.
Australian tuners Haltech managed a spectacular 11.1 second run from its lightly modified 2008 GT-R at Western Sydney International Dragway over the weekend.
Independent tests of the Nissan GT-R have managed a best time of 11.6 in completely standard form.
Apart from the ECU, the entire car is in showroom condition running full weight with a stock exhaust on regular 98 RON unleaded petrol.
Regulations outline cars which dip below the 10.99 second mark down the quarter mile require a roll-cage to compete again.
Usually this requires substantial modifications but in this case of the invincible GT-R a new ECU is all it took to tease the 10-second barrier - and by an Australian tuner no less.