As part of the Pang Da and Zhejiang Youngman Lotus Automobile agreement, Saab has announced new models are planned for the future line-up. Models include the Saab 9-1, Saab 9-6 and Saab 9-7. The two latter models are said to be more prestige-focused, while the 9-1 will be the company's new entry-level model.
Saab CEO Victor Muller, recently spoke about the plans:
"This joint venture offers Saab Automobile the opportunity to develop models that were not envisaged nor funded in our original business plan: for instance, we will now be able to develop a small entry level Saab, a car that has long been on the top of our wish list."
Having these extra models in Saab's line-up could help Saab tap into other markets and, in turn, improve overall sales and revenue. Mr. Pang Qingnian, CEO of Youngman, added,
"The Saab '9-6X' and Saab '9-7' will be key to enhancing the prestige of the Saab brand to an even larger group of customers in China and the US, while the entry level Saab '9-1' will appeal to urban motorists around the globe."
What do you think of Saab's ambitious product plans? Does Darryl Kerrigan need to "tell'em they're dreamin'", or is it a progressive outlook that just might save the embattled company? Let us know your thoughts in the comments section below.