Lamborghini to launch third ‘everyday’ model
The head of Lamborghini has confirmed the Italian supercar brand will add a third model to its line-up, stressing that it will be one designed for “everyday” use.
Lamborghini CEO Stephan Winkelmann said the new practical Raging Bull was a key part of the brand’s future plans.
“We are going to have a third model. It has to be an everyday car,” Mr Winkelmann told Reuters.
“We want to have a car which is able to be used on a daily basis.”
He admitted few details of the everyday Lamborghini had been locked in, with even the basic shape still to be determined. Could it be a four-door coupe to rival the Aston Martin Rapide? Or a shooting brake like the new Ferrari FF? Or even an SUV to take on the Porsche Cayenne and myriad other soft-road sports competitors?
Whatever Lamborghini finally decides on, Mr Winkelmann said it would take around four years after the plans were locked in to make the car a reality.
Therefore, best case scenario is that we won’t see the everyday Lamborghini on the road until at least 2015.
The third model, adding to the Gallardo and the all-new Aventador, is intended to broaden the brand’s appeal globally and take the famous Italian manufacturer to record sales numbers. Lamborghini’s best year was 2008, when it sold 2430 vehicles around the world. Last year that dropped to 1302, as many people awaited the launch of the Aventador. The first 18 months of Aventador production is already sold out.
In the first four months of 2011, Lamborghini Australia sold 13 cars, down from 15 over the same period in 2010. The year 2008 was also a record one for the local arm, with 46 Lamborghinis delivered in Australia.
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