A fumble with the fine print has seen Ford Australia unwittingly release the first pricing details of the all-new 2011 Ford Ranger – exactly the kind of information car companies like to play close to their chests until the vehicle goes on sale.
We can reveal Ford’s proposed price of the Ford Ranger XLT Double Cab Pick-Up six-speed automatic as $58,500 drive away. It’s currently hidden deep in the terms and conditions section of Ford’s latest promotional campaign for the Ranger, dubbed the Global Ford Ranger Challenge.
The terms and conditions also reveal for the first time the new Ranger’s ‘PX’ model designation. The current Ford Ranger has the model code ‘PK’.
Confirming the inadvertent price revelation this morning was Ford Australia’s Sinead McAlary. When asked if pricing details of the new Ranger were out in the public domain yet, Ms McAlary said they would not be released until closer to the vehicle’s launch.
“We can’t confirm specific pricing details this far out,” Ms McAlary said.
She would not confirm the exact timing of the pricing announcement, but said it would be around the time of the vehicle’s Australian launch, which is on track to be late in the third quarter (most likely September).
As detailed yesterday, the winner of the Ranger Challenge competition – a social media campaign encouraging Australians to push the locally designed and engineered ute to its limits – will get to keep a new Ford Ranger.
The competition’s terms and conditions say:
“The Grand Prize Winner will receive a PX Ford Ranger Double Cab XLT (actual colour to be determined by Ford) with an approximate driveaway value of up to $58,500 (the "Grand Prize"). The Grand Prize value is based upon the recommended manufacturer's list price at the time of printing (inclusive of GST), 12 months registration in the Grand Prize Winner's State or Territory of residence, 12 months compulsory third party insurance, dealer delivery charges, stamp duty and where applicable, luxury vehicle tax.”
The terms and conditions specify that the Ranger must be collected from an authorised Ford dealer between October 15 and November 15.
Not specified is what engine will power the Grand Prize vehicle, which suggests that the XLT variant will be available with only one engine, likely to be the 147kW/470Nm 3.2-litre five-cylinder diesel.
Other engines confirmed for the new Ranger line-up include a 110kW/375Nm 2.2-litre four-cylinder diesel engine and a 122kW/226Nm 2.5-litre four-cylinder petrol engine.
The drive away price of the XLT Double Cab automatic is around $10,000 higher than the outgoing PK Ranger XLT Crew Cab five-speed auto. One NSW Ford dealer confirmed the PK XLT Crew Cab auto normally cost around $48,990 drive away, but said that specific model was currently on sale for $40,990 until the end of June.
In light of this, expect the PX Ranger XLT Double Cab to be significantly better equipped than the outgoing model when full details emerge around the time of its launch (if not unintentionally sooner).