Ford is taking the locally designed and engineered Ford Ranger to the people by giving five Australians the chance to put the new ute through its paces before its official launch.
The Global Ford Ranger Challenge aims to find the toughest real-life challenges for the new ute, with one winner to drive away with their own brand new Ford Ranger.
Applications can now be made at the Ranger Challenge competition website, with entrants asked to describe the ultimate challenge for the Ranger and explain why it would push the Australian developed ute to the limits.
A panel of judges will select five finalists based on the nature of their suggestion and its quality and creativity.
The finalists will be named at the beginning of July and will each be loaned a Ranger for 10 days. During this time they will complete their challenge, film a two-minute video clip and upload it to the Ranger Challenge website.
The public will get to vote on their favourite during September, and the challenge that gets the most votes will be announced the winner. Their prize is a new Ford Ranger that they get to keep.
Ford Australia’s vice president for marketing, sales and service, Beth Donovan, said Australia would be the first of five markets (Thailand, South Africa, Europe and South America) to host the Ranger Challenge.
“All around the world, truck users take their vehicles to task, pushing them hard every day. Whether they are delivering goods, working for the emergency services or driving them in mines hundreds of feet below the surface, we understand they rely on their truck to deliver," Ms Donovan said."We want to show exactly what the new Ranger can do so we're putting it in the hands of customers around the world to push it to its limits.”
Maybe you want to test out its electronic stability control in the desert, or put its fuel economy to the test in a trip across Australia, or even see if you could live inside the Ranger for the whole 10 days.
Follow the link above to submit your entry, then let us know how you would test out the new Ford Ranger.
Click here for CarAdvice's complete coverage of the new Ford Ranger.