General Manager of Chery Automotive Australia, Dinesh Chinnappa, said the dramatic 8.3 percent price reduction was a result of the strength of the Australian Dollar.
“The Australian dollar is running at levels not seen since 1983, the year Australia won the America’s Cup,” Mr Chinnappa said.“We have decided to pass on the benefit of the strong Australian dollar to the Australian car buying public.”
The Chery J1 five-door hatchback is available for $11,990 drive away, and until May 31 it will be sold with a $1000 cash back offer.
The J1 is powered by a 1.3-litre petrol engine with 62kW of power and 122Nm of torque. Its combined cycle fuel consumption is 6.7 litres/100km.
Standard features include alloy wheels, air-conditioning, six-speaker CD player and electric windows and mirrors.
Safety features include dual front airbags, ABS, EBD and front seatbelt pretensioners. It does not come with the option of adding extra airbags, and as electronic stability control is not an option, the J1 is not available in Victoria.
Chery has 45 dealers around Australia and every J1 is covered by a three-year, 100,000km warranty.
The price of the Chery J11 compact SUV remains unchanged at $19,990 drive away, however, Mr Chinnappa said strength of the Chinese industry would lead to even better deals for Australian new car buyers in the future.
“The massive recent expansion of the Chinese auto industry will have increasing benefits for Australian consumers in coming years via a greater variety of vehicles on sale with low prices and high levels of standard equipment that represent unbeatable value for money.”
In March 2011 – Chery’s first month on sale in Australia – the fledgling Chinese brand delivered 219 new vehicles (51 J1s and 166 J11s). The monthly figure placed it ahead of well-established marques like Citroen, Dodge, MINI, Proton and Skoda.