A surprisingly fresh and attractive offering from Kia, the KOUP concept signals a new design direction for the otherwise bland brand.
Flared wheel arches, twin exhaust outlets and an aggressive aerokit leave no doubt that this concept aims to lead Kia's assault on the performance car market.
Carbon-fiber highlights are used extensively both inside and out, including on the stunning alloy wheels which cradle an impressive Brembo brake package.
Under the bonnet is a powerplant to match its menacing appearance, featuring a twin screw turbocharged version of the 2.0-litre Theta II four cylinder engine producing an impressive 217kW of power and 391Nm at just 2,000rpm.
The KOUP has more than enough potential on paper to compete not only with fellow turbocharged Korean sports car entrant, the Hyundai Genesis Coupe 2.0t, but also the flagship V6 Genesis Coupe.
However unlike the Hyundai, the Kia KOUP concept is built on a front-wheel drive unibody frame, coil springs and stabilizer bars complement an independent front suspension featuring MacPherson struts and an independent dual link rear suspension.
A seemingly production-ready interior uncharacteristic of the usually flamboyant Kia concept designs indicate this model is most likely destined for the production line in the near future.