According to recent reports, Jaguar wants to rekindle strong sales it traditionally held in northern parts of the US. With these areas subjected to a number of snow falls every year, Jaguar is hoping the all-wheel drive option will help fulfil consumers' needs in that area.
All-wheel drive road car sales in the US only make up 20 percent of the market, however, in northern areas the market share is more than three times that. Around 70 percent of all new road cars in northern areas are sold with an all-wheel drive system of some sort. Jaguar sees this market as an imperative segment and wants to reignite traditional sales success it once held in that area.
The Jaguar XJ all-wheel drive will not be made just for northern US though, the Chinese market is also an important one for Jaguar. The company even has plans to release a 3.0-litre petrol Jaguar XJ in China within the next week. By releasing this model Jaguar hopes to ramp up its current Chinese market share of just one percent.
In other areas, Jaguar makes up five percent of the premium market in the US and just two percent throughout greater Europe. In its home country, Jaguar makes up 16 percent of the UK premium car market.