Personalisation is an enormous selling point for Ford in the US, with 40 percent of Fiesta customers purchasing at least one item from the Ford Custom Accessories catalogue.
The new Premium Sport Appearance package is inspired by the hyper Focus RS, and features Tuxedo Black side mirrors, headlamps, grille surround, licence plate header and rear hatch spoiler, as well as 16-inch polished alloy wheels.
When ordered with the five-speed manual transmission, the final drive ratio is shortened from 4.07 to 4.25 for enhanced acceleration.
It’s inside where the new customisation packages really make the car stand out, however, with Ford’s stylists admitting they were inspired by famous women’s fashion designer Stella McCartney.
Oxford White and Race Red provide contrast on the centre console, door panels and air vent surrounds, as well as the leather-wrapped steering wheel and insert, two-tone leather seats and contrast stitching.
Ford Custom Accessories in the US also extends to interior lighting packages, body kits and spoilers, side-body ‘tattoos’ and other graphics, stripes and bonnet colour options.
The automotive aftermarket is a $6 billion ($5.92 billion) a year industry in the US, and the more options manufacturers like Ford offer, the more money they stand to make.
While Ford Australia offers a number of customisation options on its Fiesta, it’s hardly in the same league as the US. Would you like to see similar personalisation packages available on Fiesta in Australia?
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