Lamborghini is currently preparing a new advertisement for the 2011 Lamborghini Aventador LP700-4 in the California Desert. The guys at Inside Line were lucky enough to attend the photo shoot and capture some behind the scenes footage for us all to see.

Lamborghini Aventador

The sound of the 6.5-litre V12 is glorious enough to melt the hearts of even the hardest and roughest of rev-heads, bouncing off the rev-limiter like a relentless mechanical symphony. Take a listen below, it is surely one of the best sounds ever orchestrated.

For those who don't know, the Lamborghini Aventador LP700-4 features a brand-new 6.5-litre V12 engine outputting 515kW of power and 690Nm of torque. Lamborghini says the car will do 0-100km/h in just 2.9 seconds and go on to a top speed of 350km/h. Click this for all the details.