Lamborghini is currently preparing a new advertisement for the 2011 Lamborghini Aventador LP700-4 in the California Desert. The guys at Inside Line were lucky enough to attend the photo shoot and capture some behind the scenes footage for us all to see.
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The sound of the 6.5-litre V12 is glorious enough to melt the hearts of even the hardest and roughest of rev-heads, bouncing off the rev-limiter like a relentless mechanical symphony. Take a listen below, it is surely one of the best sounds ever orchestrated.

For those who don't know, the Lamborghini Aventador LP700-4 features a brand-new 6.5-litre V12 engine outputting 515kW of power and 690Nm of torque. Lamborghini says the car will do 0-100km/h in just 2.9 seconds and go on to a top speed of 350km/h. Click this for all the details.