Video: Audi A6 manipulation commercial

Audi has released a new advertising campaign which emphasises Audi's focus on developing and utilising lightweight materials. The ad creatively shows an Audi A6 being moulded out of billets of aluminium by hand like a giant Play-Doh model.
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Audi wanted to express not only that the new Audi A6 is built using lightweight materials but that it is also designed in a way that provides maximum interior room. It's a highly creative approach to communicating those values. Take a look below.