Audi has released a new advertising campaign which emphasises Audi's focus on developing and utilising lightweight materials. The ad creatively shows an Audi A6 being moulded out of billets of aluminium by hand like a giant Play-Doh model.

Audi A6 ad

Audi wanted to express not only that the new Audi A6 is built using lightweight materials but that it is also designed in a way that provides maximum interior room. It's a highly creative approach to communicating those values. Take a look below.