According to China Car Times, the former Lamborghini owner decided the best way to draw attention to his plight was to take to his black bull with a few sledgehammers, aligning the day of destruction with World Consumer Rights Day on March 15 for maximum exposure.
The man reportedly purchased his vehicle around six months ago for between $534,000 and $764,000 but could not get the engine to start on November 29 last year.
Servicemen at the Qingdao Lamborghini dealership towed the car to their garage, damaging the bumper and chassis in the process.
When the man went to collect his Gallardo, he found the new problems and noticed that the engine had still not been fixed. The dealer refused to take responsibility.
He then tried to take his frustrations right to the top, unsuccessfully attempting to contact Lamborghini CEO Stephan Winkelmann.
With no one listening to his pleas for assistance, he decided the best way to get attention/revenge and make a statement about his consumer rights was to publically pummel his problem car.
During the event, the man said he was disappointed Lamborghini had not accompanied its world famous vehicles with high quality after-sales service in China.
He said booming sales had made China one of the Italian brand’s most important global markets in recent years, and insisted Lamborghini needed to treat its new customers with more respect.