Loading indicator
News & Reviews
Last 7 Days

by Brett Davis

Volkswagen Chairman, Ferdinand Piech, recently told the automotive press that if Fiat would allow Volkswagen to purchase Alfa Romeo, it could quadruple current Alfa sales.

Volkswagen has been trying to buy Alfa Romeo off Fiat for some time now and the urge is still there. Piech recently spoke out about his projected targets at the 2011 Geneva Motor Show.

Piech said that Volkswagen could revive the falling sales of Alfa from the current annual sales figure of around 112,000, up to 400,000 units per year within just five years.

Fiat boss, Sergio Marchionne, has previously warned that he will not sell Alfa Romeo though, saying

“As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo”.

Mr Marchionne has said that Mr Piech should concentrate on SEAT and fix its sales problems before looking to Alfa. Despite this, Mr Marchionne has also said that since he has been at the helm of Fiat, Alfa Romeo has been a “money loser”, saying in a recent interview with Forbes,

“I’m not sure if it ever really made any money.”

According to official February VFACTS figures, Alfa Romeo in Australia hasn’t been doing too bad. This time last year, Alfa Romeo vehicles made up 0.1 percent of the market, this year, the company makes up 0.2 percent with sales going from 164 year-to-date in 2010 to 218 in 2011.

On the whole though, Alfa sales have dropped in larger markets like Europe and the US. The company will need to something soon, but a German Alfa, what do you think?