Even though plenty of images and details have been spread over the last few months, Ferrari has officially unveiled the all-new Ferrari FF shooting break sports car at the 2011 Geneva Motor Show.

Ferrari FF

Three examples were on display at the show, with a rather subtle white edition making up up the trio. In white, the Ferrari FF looks quite crisp and perhaps less flamboyant than the traditional red Ferraris we've become accustomed to.

Ferrari was out in force at the event, bringing a team of VIPs that also helped make the road cars possible. High-caliber individuals such as chief test driver, Dario Benuzzi (far right), Formula One ace Fernando Alonso (far left), as well as company president, Luca di Montezemolo, were on hand. Montezemolo also said a few words at the FF unveiling, saying,

"With the FF, we open a new book in Ferrari’s history. This is something we have never done before."

The car, as previously reported, features a mid-front mounted GDI 6.3-litre V12 engine outputting 485kW of power at 8000rpm, and 683Nm of torque at 6000rpm - 500Nm is also available from just 1000rpm. With help from the all-new Ferrari all-wheel drive system, the FF is able to sprint from 0-100km/h in just 3.7 seconds. The acceleration is also achieved thanks to a seven-speed dual-clutch transmission.

The Ferrari FF is certainly all about driving comfort and grand touring as the examples on show were fitted with a comprehensive, 1,280 Watt/16-channel Dolby surround sound in-car entertainment system, complete with TV/LCDs in the back of the front seat head rests. This is one car you could just drive and drive until you meet the horizon.