As reported by CarAdvice last month, uber-luxury marque Rolls-Royce has today announced that it has created a plug-in electric version of its stately Phantom, as an experimental test bed.
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Called the Phantom Experimental Electric, and code named 102EX, the battery powered Phantom is designed to gather test data to determine whether electric power is suitable for the Rolls-Royce brand.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said Rolls-Royce CEO, Torsten Müller-Ötvös. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

To achieve that clarity, the 102EX will be taking a worldwide tour this year, and be driven by enthusiasts, owners and the media. Feedback will be carefully gauged and a decision on a production version may be taken from there. Currently there are no plans for production, but like anything, with enough interest it may be built.

Hurdles to overcome will certainly be its range, how long it will take to charge and how well it operates in extreme temperatures.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

The Rolls-Royce Phantom Experimental Electric will debut at the Geneva Motor Show on March 1.

You can follow the 102EX's progress on its tour by logging on to the Electric Luxury website (click here) as well as leave your feedback on whether electric technology will suit a Rolls-Royce.

We happen to believe it will.