SsangYong today held a press conference in Sydney outlining the brands intentions for 2008 and ahead.

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The Korean company, which is owned by Shanghai Automotive Industry Corporation (SAIC), only sold 2,123 cars last year but intends to move around 3,500 units this year, having revised its specifications and pricing.

To achieve its ambitious aims, SsangYong has just finalised a joint venture with the Barbagallo group to improve efficiency and access to a wider dealer network.

SsangYong is now the first manufacturer in Australia to offer a diesel-only range with Russell Burling, the Director, insisting that Australians are moving towards diesel powered cars at a rapid rate.

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The company has introduced new premium SPR variants (SPR stands for Super) which according to Mr Burling have all the boxes ticked from factory. The SPR models feature leather heated and electrically adjustable front seats, automatic lights and rain sensing wipers as well as rear parking sensors and T-tronic automatic transmission.

SsangYong has already landed 08 built stock in showrooms, taking only two weeks to import cars from Korea. All 2008 models will now come with ESP, front and side SRS airbags, Anti Rollover Protection (ARP), Brake-force Assist System(BAS) and Hill Descent control (HDC) as standard equipment.

SsangYong

The new range includes:

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SsangYong Sports $28,990

5 Speed manual

6 Speed automatic (OPTIONAL)

Locking Differential (2WD MODELS ONLY)

ABS, 4 wheel disc brakes

Cruise Control (auto only)

Headlight leveling device

Leather bound steering wheel

16” Alloy wheels

SsangYong Sports SPR $39,990

6 Speed Auto

Climate control air con

leather seats

front power & heated seats

Reverse parking sensors

Auto dimming interior mirror

Rain sensitive wipers

Automatic headlight controls

18" alloy wheels

SsangYong Kyron $32,990

5-speed manual (auto optional)

Cruise control (auto only)

Dual front & Side curtain SRS airbags

ESP

ARP (Anti rollover protection)

ABS + BAS (brake assist system)

HDC (Hill Descent Control)

Reverse parking sensors

18" alloy wheels

SsangYong Kyron 2.7 SPR $39,990

5-speed automatic

Climate control air con

Leather seats

Front power & heated seats

3 position memory dirvers seat

auto dimming interior mirror

rain sensitive wipers

automatic headlight controls

luggage cover & net

SsangYong Rexton $35,990

5-speed manual (auto optional)

5 & 7 seater models

Cruise control (auto only)

Dual front & side airbags

ESP

ARP (Anti rollover protection)

ABS + BAS (Brake Assist System)

HDC (Hill Descent control)

16" Alloy Wheels

SsangYong Rexton SPR $49,990

5-Speed automatic

Leather seats

Front power & heated seats

3 position driver seat memory

body kit / reverse parking sensors

auto dimming interior mirror

rain sensitive wipers

automatic headlight controls

18" alloy wheels

SsangYong Stavic $32,990

5-speed manual (auto optional)

Cruise Control (auto only)

Climate Control air conditioning

Dual SRS Airbags

ABS + ESP

Headlight levelling device

Reverse parking sensors

16 alloy wheels

SsangYong Stavic SPR $39,990

5-speed auto

leather seats

heated front seats

auto dimming interior mirror

rain sensitive wipers

auto headlight controls

sunroof

SsangYong Actyon $29,990

Automatic as standard

Climate control air con

cruise control

18" alloy wheels

dual front & side curtain airbags

ESP, ABS, HDC, ARP

reverse parking sensors