Nissan North America’s latest US advertising campaign for the Nissan Juke puts the polarising crossover vehicle up against a more widely appealing Sports Illustrated swimsuit model named Amber.

Nissan obviously has a very specific target audience for the Juke, and is going all out to get their attention with its latest spots.

The four commercials compare the Juke with the bikini-clad model across four ‘key’ criteria: acceleration, aerodynamics, agility and kerb appeal.

To be honest, they’re by no means very funny or clever, but admittedly they do have a certain can’t-look-away appeal about them.

For an ultra-niche vehicle, the Juke has actually been rather well received. Nissan North America sold 64,442 vehicles in January 2011, and the Juke made up 3095 of those (around five percent).

January represented the third consecutive month Juke sales in North America were above 3000 units, eclipsing initial sales forecasts.

In the US, the Juke is priced between $US18,980 and $US22,570 ($18,920 and $22,500) and is powered by 140kW/240Nm 1.6-litre direct-injection petrol engine.

Time will tell whether the Juke’s latest advertising campaign will bring a new breed of customer to Nissan showrooms or alienate entirely fellow members of Amber’s gender.