Kia injects SOUL into the brand

The trio aim to defy classification, highlighting 'the world of possibilities' for accessorising, customising and personalising available to future Kia buyers.

The SOUL Burner, starring above in Kia's teaser image, features a satin black finish and dragon livery.

By interpretation then, it seems Kia are planning to offer an extensive catalog of options for customers to tailor-make their car to suit their tastes.